The key to everyone’s success is getting to know one another. In our discovery phase, we meet with your team to find out what really makes your brand special. We’ll discuss what you like about your current advertising efforts and what you don’t, as well as where you want to see your brand in the future. Then, we’ll create a buttoned-up creative brief and start moving toward your goals. This phase also encompasses the estimate creation, project scope and calendar. At the end of our Discovery Phase, we’ll know exactly where we’re going and what we need to do to get there.
The design phase is just that – the design! Depending on the type of project, this may start with information architectures, prototype designs, storyboard layouts and more. If you’re in need of a new look/feel, we’ll also be creating a mood board, which will demonstrate key design features such as fonts, colors, image treatment, and more. Then, we will create the final project designs, whether they be printed, animated, broadcast or on the web.
The Development phase is where the foundations are solidified. This is when your site goes in to coding, your video goes in to post-production, and your print ad goes in to final review. This is also the phase in which we check, double check, and triple check the quality of the project.
Once we hit the delivery phase, we are good to go! Your project has been approved, and we are ready to launch your new fabulous project.