3M began as a mining operation in 1902. Today, they produce more than 55,000 products sold in 196 countries around the world. In order to celebrate this history of leading-edge product development, 3M created the Innovation Center; a campus where clients, investors, and media personnel could experience 3M’s most storied projects in person.
To generate buzz around the Innovation Center’s flagship campus, WHOISCARRUS created a micro site primarily targeted at media outlets. This site showcased an overview of what visitors could expect when visiting the campus, and created excitement and exclusivity around the grand opening.
Created in partnership with