Breakfast Research Institute


Project Overview



We’ve all heard that breakfast is the most important meal of the day. Quaker/Tropicana, a division of PepsiCo, wanted to to educate people why.

The Breakfast Institute website, designed and developed by WHOISCARRUS, served as a repository of scientific research on breakfast benefits related to key health issues like weight loss, diabetes, cancer research and more. Not only did the research back up the claims that moms have been making since the beginning of time, but it proved that when it comes to health rewards, breakfast eats all other meals for lunch.


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