ExpenseLogic™

 
Silver Communicator Award of Distinction

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Project Overview

Expense-Logic-Logo

Telecom expense management company, RadiusPoint®, was seeking an agency partner to help them debut their proprietary expense management software tool, ExpenseLogic. They brought WHOISCARRUS aboard to create their software’s new brand, as well as their entire marketing strategy.

 

RadiusPoint-ELP-MoodBoard

 

WHOISCARRUS helped create a new branding package, along with redesigning custom thumbnails, internal PowerPoint sales presentations, and their sales and trade show booths.

ExpenseLogic-Custom-Icons

WHOISCARRUS helped re-skin the ExpenseLogic software in order to help match the marketing materials that were also newly created, including their brochure, sell sheets and direct mail pieces.

EL-Software-Skin

 

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ExpenseLogic-Comparriosn-Chart

In order to help ExpenseLogic™ stand out further from their competition WHOISCARRUS conducted a month long competitive analysis to create a website that would set RadiusPoint© apart from their competition. We focused on creative, and a variety of other areas to show how RadiusPoint’s ExpenseLogic™ was the best choice. A downloadable comparison chart was created to help give future customers questions to ask while shopping for an expense management software for their company.

 

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