RadiusPoint© Rebranding

Creativity International Award

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Project Overview


After helping RadiusPoint© rebrand and market their expense management software, ExpenseLogic™ they asked WHOISCARRUS to help rebrand the overall company. A new company brand, along with various marketing elements had to be created in under 2 months, and we were up for the challenge. Luckily, our process makes it easy.




A moodboard was established for RadiusPoint© in order to help guide all of the company creative elements.



New business cards and printed materials were created at the same time as the website, in order to keep the project on schedule. With the help of our moodboard, the team had clear guidance on look and feel, which translated across all designs — even when created by different hands simultaneously.




Wireframes were used to help establish the usability and functionality of all of the site pages. It also cleared up any possible programming issues between the development and design team.

The site along with all printed material was completed 1 week prior to the conference. WHOISCARRUS saves the day!


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