Rasmussen College Nursing Booklet (2008)


Project Overview

Rasmussen College


The School of Nursing needed a cure for the common, so they enrolled the creative minds behind WHOISCARRUS to design their new booklet. First on the agency’s list of priorities was to move away from the college’s traditionally direct response-focused look and feel. Instead, they would move to branded approach – emphasizing the college’s role as a caring and credible leader in nursing education. The result was their first high-end printed design specifically made for an individual school.

Featuring evocative black-and-white imagery, concise copy, and luxurious linen paper, the School Of Nursing booklet was as beautiful guide for students considering a nursing career. Paving the way for future high-end printed work in other areas of the college, the School of Nursing brochure truly did justice to this personal, warm, and respected program.