Project Overview

It’s one of the most important parts of any bride’s special day — the dress. The selection of the wedding gown is a sacred event that takes time, patience and good luck. Nancy Clements understands this, and had long dreamed about creating a place where brides could find the most gorgeous gowns at a price point that was accessible to all. When she decided to make her  dream a reality, she turned to WHOISCARRUS.

WHOISCARRUS started by establishing the Reserve Bridal identity and branding through our 4D process. Once the identity was created, we were able to create a moodboard that was then used to help set the tone for the creative design of the website and various printed materials.

The Reserve Bridal site was built to be responsive so brides on the go can shop on their terms — whether that’s through their computers, tablets or phones.