Reserve Bridal Website & Branding

Creativity Award

Project Overview


It’s one of the most important parts of any bride’s special day — the dress. The selection of the wedding gown is a sacred event that takes time, patience and good luck. Nancy Clements understands this, and had long dreamed about creating a place where brides could find the most gorgeous gowns at a price point that was accessible to all. When she decided to make her  dream a reality, she turned to WHOISCARRUS.


WHOISCARRUS started by establishing the Reserve Bridal identity and branding through our 4D process. Once the identity was created, we were able to create a moodboard that was then used to help set the tone for the creative design of the website and various printed materials.

reserve-moodboard reserve-bridal-ipad-iphone

The Reserve Bridal site was built to be responsive so brides on the go can shop on their terms — whether that’s through their computers, tablets or phones.