Rider Sandals Social Holiday Campaign


Project Overview


This Gold ADDY Award-winning social media campaign was created for Brazilian shoe company, Rider Sandals. Take a close look, and you’ll see there is more to these illustrations than first meets the eye.

Instead of using paint or pencil, WHOISCARRUS used hundreds of individual Rider sandal images to make up each of these collage illustrations. The results are holiday-themed pieces that take the term “brand integration” to a whole new level.


View Rider’s Facebook Page


Created in partnership with
Fry Hammond Barr