Wilson Tennis nCode rackets won both the 2004 Wimbledon (Men’s Singles and Doubles), as well as the 2005 Australian Open (Women’s Singles). Based on these wins, it’s clear Wilson already owned the game when it came to tennis rackets. But when it came to marketing, they put the ball in our court.
After airing some very successful national TV spots, WIlson brought in WHOISCARRUS to create a microsite that would capitalize on the nCode racket’s beauty and technical accomplishments. The website design aligned nicely with the TV campaign’s look and feel, and helped provide additional specs to the prospective customers.
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